Pacific Life Re, a global reinsurance provider, has partnered with Kakao Pay to deliver digital life insurance solutions to consumers in South Korea.
The collaboration focuses on leveraging Kakao Pay’s extensive platform and user base to bring innovative insurance products directly to South Korean consumers, according to InsurTech Insights.
The goal of this partnership is to jointly develop app-exclusive health insurance products and services that streamline the insurance purchasing process, making it more accessible and user-friendly.
By integrating these new offerings within Kakao Pay’s platform, the companies aim to capitalise on the rising demand for digital insurance solutions, bringing an enhanced, convenient experience to users across South Korea.
Pacific Life Re, part of the Pacific Life group, provides reinsurance services across various markets globally, helping to protect insurance companies from risk while enabling them to offer competitive products to their customers.
With a strong commitment to product innovation and digital transformation, Pacific Life Re brings considerable expertise and resources to its partnership with Kakao Pay.
Kakao Pay, a leader in South Korea’s FinTech landscape, offers a wide range of financial services through its app, including payment services, investment options, and insurance solutions.
Since establishing Kakao Pay Insurance in 2022, the company has quickly gained traction, amassing over 1.5m users for its travel insurance offerings within the first year alone. This rapid growth demonstrates Kakao Pay’s ability to innovate and meet the financial needs of its customers through user-centric digital experiences.
In addition to simplifying the insurance purchase journey, this partnership positions both companies to take advantage of South Korea’s increasing demand for digital-first insurance solutions, particularly in the life and health sectors.
By aligning their strengths, Pacific Life Re and Kakao Pay are set to redefine how South Korean consumers interact with life insurance products.
“This is a significant step for Pacific Life Re, demonstrating our commitment to the market as we continue to enhance our propositions. We are delighted to be joining forces with Kakao Pay Insurance to deliver opportunities to significantly transform and redefine the local life insurance industry,” said Yoke Yin Lee, head of South Korea, Protection at Pacific Life Re.
Youngkun Chang, CEO of Kakao Pay Insurance, also expressed his optimism about the collaboration, saying, “We are excited about the opportunities ahead and are confident that this partnership will be mutually beneficial to both parties. Our goal is to be the life insurance platform in South Korea, and we look forward to making this a reality with Pacific Life Re.”
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