Wealthsimple, one of Canada’s fastest-growing financial services platforms, has announced its acquisition of Fey, an investment research platform based in Montreal.
Founded in 2021, Fey has gained recognition for its use of thoughtful design and advanced AI tools to simplify financial analysis for traders.
The deal will see Fey’s advanced trading capabilities, including earnings analysis, natural language stock screening, and a real-time personalised news feed, integrated into Wealthsimple’s platform.
Wealthsimple said it will use Fey’s technology to enhance its existing trading offering, bridging the gap between basic trading apps and more complex brokerage platforms. The company plans to integrate the first Fey-powered features by the end of the year.
Polly D’Arcy, Wealthsimple VP of design, said, “Traders today don’t just want more data, they want clarity, speed and confidence when making decisions. Fey’s design-forward sensibility and technology gives us a leap forward in delivering the most intuitive trading experience in Canada, one that’s simple enough for new investors and powerful enough for sophisticated traders.”
Fey co-founder and principal designer Thiago Costa added, “We were inspired to build Fey to serve the investors who’ve been overlooked. The ones who want powerful tools without the complexity of a terminal.
“Wealthsimple shares our belief that finance can be both accessible and sophisticated. By joining forces, we’ll make advanced trading tools beautiful, intuitive, engaging, and available to millions more people.”
Wealthsimple, founded in 2014 and headquartered in Toronto, offers a full range of financial products, including managed investing, DIY trading, digital assets, tax filing, and savings solutions. The platform currently serves three million Canadians and holds more than $80bn in assets under management.
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