Endowus raises $70m to expand Asian WealthTech reach

October 22, 2025

Endowus, Asia’s leading independent wealth advisory and investment platform, has raised over $70m in new funding to accelerate its growth and reinforce its position in the WealthTech sector across Asia.

The round was led by fintech specialist investor Illuminate Financial, with participation from existing backers including Prosus Ventures, Citi Ventures, and several leading Asian family offices. The latest investment brings Endowus’ total funding to more than $130m since its inception.

Founded in 2017, Endowus offers digital wealth advisory and investment solutions designed to provide individuals, families, and institutions with transparent, conflict-free advice. The firm operates in Singapore and Hong Kong, providing access to institutional-level funds and pension products.

The new capital will support Endowus in expanding its retirement and pension solutions in both markets, strengthening its technology through deeper applications of artificial intelligence, and developing new B2B offerings for financial advisers and external asset managers. The company also plans to explore new regional markets as part of its next growth phase.

Endowus’ total client assets have now surpassed $10bn, driven by significant growth in its high-net-worth segment and increasing demand for alternative investments such as hedge funds and private markets. The platform has delivered over $1bn in net investment gains to clients and continues to attract strong inflows in both of its core markets.

Illuminate Financial’s expertise in capital markets and WealthTech innovation is expected to accelerate Endowus’ mission to transform financial advice in Asia. The company has achieved 150% client growth and a threefold increase in assets in Hong Kong over the past year, while maintaining its leadership position in Singapore’s digital wealth space.

Endowus Co-founder and chairman Samuel Rhee said, “Wealth management is undergoing a generational transformation driven by demand for aligned advice, greater transparency, and better access to solutions. We are at the forefront of this change by aligning only to the best interests of clients and leveraging technology to enable better experiences and achieve better outcomes.

“We want to be the trusted partner journeying with our clients to help them achieve their desired outcomes in meeting their long-term wealth goals. The tremendous support from our existing and new investors enables us to accelerate this mission, creating lasting impact for individuals while raising the standards of our industry.”‍

Illuminate Financial general partner and head of Asia Luca Zorzino said, “At Illuminate Financial, we focus on investing in founders who are addressing structural inefficiencies in financial services. Endowus is doing this by combining transparent pricing with broad fund access, enabling them to tackle long-standing gaps in the way wealth and pensions are managed in Asia.

“Their fee-only, conflict-free model, together with its status as the first and only digital advisor for pension in Singapore, represents an important step forward for client-centric wealth management. With our deep network of strategic financial institution partners, we are pleased to support Endowus as they continue to build a regulated, scalable platform for the region.”