EveryAction, a software developer for non-profits and campaigns, has formed a partnership with private equity firm Insight Venture Partners.
The deal was made to provide a capital source for the next stage of the company evolution phase. Through the new line of funding, the company will be able to pursue its organic and acquisition growth strategies.
In line with the partnership, Insight managing director Deven Parekh will chair EveryAction board of directors, while fellow managing director Anika Agarwal will join the board as a member.
Washington D.C.-based EveryAction delivers digital, fundraising, and organising SaaS products to non-profits and campaigns through a single CRM platform. Its technology is able to optimise interactions with supporters and constituents to maximise conversion.
Products offered by EveryAction include online donations, targeted emails, volunteer management, reporting, marketing, and compliance support. By integrating the EveryAction online fundraising solution, businesses can establish their own P2P donations services where they can accept contributions from donors in a one-click solution, or recurring systems.
Insight Venture Partners managing director Deven Parekh said, ?EveryAction impressive growth has been fuelled by a unique suite of products that help clients increase fundraising and build advocacy. As campaigns and non-profits evolve, we believe that strong investment in next generation technology will extend EveryAction market leadership position. Were excited to welcome them to our portfolio family.p>
Last month, Insight Venture Partners held the $6.3bn final close for its tenth flagship fund, bagging $3bn more capital than its predecessor.
The firm is an active backer in the FinTech space, having recently completed a $20m growth capital injection to digital mortgage platform SimpleNexus.
Fellow global investment firm Marlin Equity recently acquired the non-profit fundraising solution developer FrontStream.
Copyright ? 2018 FinTech Global
