Guardio, an Israeli cybersecurity company specialising in consumer protection, has secured fresh backing as demand for personal digital security reaches new highs.
The firm has raised $80m in a new funding round led by ION Crossover Partners, with participation from Vintage Investment Partners, Union Tech Ventures and Emerge, claims CTech.
The company said the capital follows a period of rapid expansion, including three consecutive years of more than 100% annual growth in annual recurring revenue. Guardio expects this momentum to help it pass the $100m ARR milestone as early as 2026.
Guardio builds cybersecurity tools designed specifically for private users, offering threat detection and protection against malicious websites, scams and online fraud. The company, founded in 2018 by Amos Peled, Daniel Sirota and Michael Vainshtein, has positioned itself at the centre of a market where attacks have become increasingly personalised and sophisticated.
The business plans to use the funding to continue strengthening its presence in the United States, expand its workforce in Israel and further scale its consumer-focused product. It said rising concern among individuals about inadequate protection from large corporations is accelerating interest in direct-to-consumer cyber solutions.
The new investment comes as the broader threat landscape intensifies. In 2024, U.S. consumers lost more than $12.5bn to online fraud, representing a 25% jump on the previous year. Around 73% of individuals reported being targeted by attempted cyberattacks or fraudulent activity. Guardio’s technology has also begun attracting attention from the AI sector. Lovable, a generative AI and “Vibe Coding” platform, announced last month that it would integrate Guardio’s engine to automatically scan newly built websites before they go live.
In comments to Calcalist, Guardio CEO and co-founder Amos Peled said: “Our last fundraising was in 2021. We started as a bootstrap. We have a different mentality than other companies. That round, led by Tiger, raised significant capital for a relatively small team, allowing us to focus for four years on building a real business. Raising at the right time gave us patience and the ability to fund growth according to the quality of our business. This round was with the most relevant investors for companies eyeing a public future, though we are still far from that stage, but they have extensive experience supporting Israeli companies toward public markets.”
Peled added: “We focus on private customers. Our first B2B deal with Lovable revealed that our engine is one of the only solutions for the new threat landscape. Hackers used to need to replicate bank websites manually; now anyone can create identical pages using website builders. We know how to determine whether a page is real or fake. Currently, 99% of our revenue comes from private customers, which is where the opportunity lies, but our discovery engine can also serve business consumers.”
He continued: “Many users are realizing that large companies do not adequately protect them, and they are seeking personal cyber protection. We are building a product for that audience. We will continue growing our brand in the United States and recruiting talented employees in Israel. We are a cyber company focused on consumers, so we occupy a unique space. The combination of consumer focus and cybersecurity from Israel is driving growing demand. Our goal is to become the largest consumer cyber company in the world.”
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