Tillo, a global gift card and rewards platform, has announced a partnership with Core Rewards, an enterprise incentive and recognition programme provider, to broaden corporate rewards offerings with travel, dining and experiential eGift card options.
Through a single integration with Tillo’s platform, Core Rewards can now move beyond its traditional merchandise-based incentives to offer eGift cards spanning flights, hotels, cruises, restaurants and activities. The tie-up provides participants with a broader selection of rewards while keeping the redemption process straightforward and free from operational complexity.
Core Rewards already provides more than 70,000 merchandise options through its enterprise platform and turned to Tillo to bring experience-led offerings into its catalogue, extending its appeal to a wider range of participant preferences.
Rather than incorporating the technical demands of live travel booking infrastructure, Core Rewards used Tillo’s platform to deliver curated travel-related eGift cards within a streamlined, branded environment. The expanded catalogue also makes it possible to build themed reward packages around dining, entertainment and lifestyle brands.
Tillo co-founder and CEO Alex Preece said, “Enterprise incentive and recognition programs play an important role in celebrating the behaviors that matter most to organizations, whether that’s driving sales performance, recognizing safety milestones or strengthening customer loyalty.
“At the same time, today’s participants increasingly expect rewards that feel more personal and relevant to their lifestyles. Through a single integration, Tillo enables partners like Core Rewards to expand participant choice with globally recognized brands and experience-led offerings while maintaining a simple, intuitive redemption experience.”
Core Rewards vice president of technology David Pressley said, “Tillo made it simple to bring a best-in-class eGift card experience to our rewards catalog. We were able to hand-pick popular brands, bundle them into appealing reward options and give our participants the freedom to choose what matters most to them, all through a seamless integration and a beautifully branded redemption site.”
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