Klarna to support the Red Cross’ response to COVID-19 by donating £1 of every transaction placed on ASOS

Joining a slew FinTech ventures that have launched initiatives to support the fight against the coronavirus, Swedish payment solution provider Klarna has announced a new collaboration with ASOS.

The team-up will see Klarna donate £1, $1 or €1 of every transaction placed at ASOS on April 29 to the International Committee of the Red Cross (ICRC) to help it contain the fallout of COVID-19.

The money raised for the ICRC will go towards activities such as sanitation to prevent the spread of the disease, support for vital health infrastructure such as hospitals, and towards ensuring access to clean water for countless communities.

Klarna has not placed a limit on the amount that it will donate as part of the Giveback Day, and has guaranteed to honour every Klarna transaction placed at ASOS in the relevant currency.

“These are challenging and worrying times for us all and we are incredibly proud to be supporting the ICRC alongside our friends at ASOS,” said Luke Griffiths, commercial vice president at Klarna.  “The ICRC is carrying out essential work to improve protection and reduce the spread of COVID-19 and we are delighted to be supporting the efforts with our Giveback Day.

“We haven’t capped our pledge to ICRC and so, for each and every Klarna transaction placed at ASOS on 29th April, we will be donating £1, $1 or €1 to provide aid in already-exposed communities. We look forward to enabling our customers to directly support the international fight against the virus and demonstrate how all of us can contribute, wherever we are.”

Klarna is not the only FinTech company to make an effort like this. Several FinTech and RegTech companies have taken action over the past few months.

For instance, following the outbreak of the pandemic, UK challenger bank Revolut has signed partnerships with the Trussel Trust’s foodbank network and with Médecins Sans Frontières to support communities affected by the coronavirus.

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