Asteya launches after the close of a $10m investment

Asteya, an income insurance startup aimed at improving financial health and wellbeing for the disability insurance space, has launched its services.

Its launch comes alongside the close of a $10m funding round, which was supplied by I2BF Ventures, Capital Factory, Cap Meridian Ventures and Northstar Ventures. A number of angel investors also contributed to the round.

The company was founded by former Bumble chief brand officer Alex Williamson and Hadi Radwan.

Its products are purpose-built to help people have piece of mind during tough times, it claims. The insurance applications are completed online and can provide coverage within minutes.

Policies are aimed at individuals, such as gig workers, who can protect their income through monthly plans.

Asteya CEO Alex Williamson said “We’re thrilled to announce our public launch to begin to help make income protection accessible for all.

“For so many of us, our income and wellness are intertwined—and yet there are not enough solutions for when the unexpected happens. Asteya is designed to empower people for the way we work and live today.”

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