Confie ties up with iBindiQ and BackNine to boost its suite of life insurance products

Personal lines insurance distribution company Confie entered into a new partnership with iBindiQ and BackNine that will boost its life insurance offerings to millions of consumers.

Boasting of having access to over 150 insurance carriers nationwide through more than 500 Freeway Insurance retail locations, Confie’s new collaboration with iBindiQ and BackNine will infuse new capabilities, technology, marketing support and distribution allowing the company to offer a broader selection of life insurance options including the ability to bind a life insurance policy online.

iBindiQ and BackNine are a joint venture specialising in affinity and partnership insurance administration across the US.

Commenting on the association, Confie CEO Cesar Soriano said, “Over the past 13 years, we have built a legacy as an auto insurance leader focused on serving drivers with less-than-perfect records and under-served communities in the US.

“Our new partnership with iBindiQ and BackNine will allow us to broaden our offering to millions of Americans, helping them conveniently find life insurance options that fit their unique needs as well.”

Echoing a similar sentiment iBindiQ CEO Mark Chibbaro added, “The integration of our comparative life application systems with Confie’s CRM eliminates friction with the sales process and case management flow, allowing policies to move from submission to commission and letting agents focus on their core property and casualty business.”

Founded in 2008, Confie aims to serve customers through its ‘click, call, come in’ approach. Confie’s network of licensed agents operate under its brands including Freeway Insurance, Cost-U-Less Insurance, Baja Auto Insurance and Bluefire Insurance, offering a broad range of policy choices to ensure customers get the required policy at the best price.

More recently, Confie acquired Vela Insurance Agency and Riteway Insurance in January this year with the aim to expand its portfolio, enter a new market in the Boca Raton area and broaden its presence in the state of Florida.

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