UK InsurTech DeadHappy collects funds

Digital life insurance startup DeadHappy has reportedly scored $15m in its latest funding round.

The investment was backed by Octopus, Headline, Volution, Verso Capital and Channel 4 Ventures, according to a report from Coverager.

DeadHappy, which is based in the UK, is a digital life insurance policy provider. The company’s ambition is to get people talking about death and plan for it.

Through its services, people can buy a pay-as-you-go life insurance policy that has a rolling ten-year guarantee. In addition to this, the person can setup “deathwishes”, which is essentially a will. These wishes can dictate how money is used, such as a cash payout, paying off a mortgage or something else.

DeadHappy co-founder Phil Zeidler told Coverager, “We’re delighted to have such great support from the VC community as well as the crowd. There’s significant momentum behind revolutionizing the life insurance space, but there is also a much broader opportunity for our death wish platform which allows people to plan exactly what they want to happen when they die.

“We’re here to help our customers think about how they want to be remembered and enable those wishes to be tied into their life insurance plan.”.

The InsurTech company previously raised £2.4m in its crowdfunding campaign, which was hosted on the Seedrs platform.

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