Properly scores C$36m for its real estate mission in Canada


Properly, a provider of tech-enabled real estate solutions in Canada, has raised C$36m.

Properly says it offers a “new approach” to real estate, by providing a suite of products and services that give more control, transparency and peace of mind.

The round was led by existing partners including Parker89, Bain Capital Ventures, Prudence, FJ Labs, Golden Ventures, Intact Ventures, Max Ventures, AlleyCorp, Interplay, Industry Ventures and others.

Properly supports customers across multiple stages of the buying and selling process from the initial online search, to securing financing, to transacting on a home.

Since its launch in Toronto in 2020, Properly said it has supported over C$1bn in transactions. This round brings its total funding to C$192m, which the company said makes it the best funded and fastest growing real estate startup in the country.

The Canadian startup said this capital will enable it to continue on its mission to create a stress-free real estate experience for all Canadians.

Following the close of the round, Properly said it will further its investment in technology and expand its offering of products and services that solve critical problems for customers, which have previously been ignored by the traditional real estate industry.

Anshul Ruparell, CEO and co-founder of Properly, said, “We’re working to create a world where customers can buy and sell a home with confidence and certainty, eliminating the unnecessary friction and stress of the traditional way.

In the last year, Properly also launched its in-house mortgage offering, providing financing solutions to customers to create a more streamlined buying and selling experience.

“Our approach of grounding our products, services and technology in what will improve Canadians’ real estate experience has led to exciting growth and changes to the industry that are long overdue. We’re thrilled to have this additional funding to be able to support more customers across more points in their real estate journey.”

Earlier this year, PropTech firm HomeLight raised $60m in capital and $55m in debt financing, as other real estate companies announce mass layoffs.

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