Digital wholesale broker Apollo Brokers rebrands to Limit

Digital wholesale broker Apollo Brokers rebrands to Limit

Digital wholesale broker Apollo Brokers has rebranded to Limit, after a strong year following its launch.

The InsurTech explained that there are limits everywhere in the insurance industry. The biggest limit is the time, it said. With many applications to complete, email chains, and documents to sign, traditional insurance purchases take days or weeks to complete.

This is the challenge Limit hopes to solve. Its digital brokerage platform provides instant quotes for cyber, tech E&O, and soon Misc E&O to retail brokers across the US. The company also partners with over 40 carriers to provide the best-in-class coverage.

Its platform offers detailed quote recommendations, ties in gold-standard cybersecurity vendors, and handles everything from figuring out the right markets to filing surplus lines forms.

The rebrand comes after a year of strong success. Since it started transacting policies a year and a half ago, it has empowered brokers to find better coverage at lower prices in less time.

While searching for a new name, Limit stood out as it represents a core concept in insurance and the InsurTech’s products it sells and services it provides all limit risks and costs of many forms.

Commenting on the name change, Limit COO Yoav Shaked said, “Historically, insurance has always limited risk. In 2022, InsurTech limits labour. Especially in a hard market where deals can take great effort to get done, if we’re able to get a broker ten quotes in fifteen minutes, that’s a huge win for them.

“Importantly, it’s also a huge win for their clients: in an insurance environment where prices and coverages are varying widely, a fulsome marketing effort can make a world of difference for the end customer. That’s what we provide by combining technology and wholesale expertise – our job at Limit is to help retail brokers get their time back and succeed with their insureds.”

In other Insurtech news, AccuRisk has invested into MyHealthMath, an InsurTech company that combines big data and mathematical modelling with personalised live engagement.

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