Mastercard and Amjan Bank have bolstered their commitment to inclusion through the launch of the Touch Card.
The Touch Card is a payment card that allows blind and partially sighted people to easily facilitate payments and distinguish between their cards.
Mastercard said, “The Touch Card has been designed to work with point-of-sale terminals and ATMs, ensuring they can be deployed at scale – the credit cards have a squarish notch; debit cards have a rounded notch; and prepaid cards have a triangular notch. As well as blind and partially sighted consumers, anyone in a low-light environment or reaching into a wallet or purse one-handed can benefit from the Touch Card design.”
The Amjan Bank Touch Card also offers benefits to suit each cardholder’s needs, including cash back benefits of up to 10% that can be selected from across numerous categories.
Mastercard’s concept has been vetted and endorsed by The Royal National Institute of Blind People (RNIB) in the UK and VISIONS/Services for the Blind and Visually Impaired in the US. The card was co-designed by IDEMIA, the global leader in Augmented Identity, providing trusted solutions in the physical as well as digital space.
Amjan Bank CEO Mohammed Amiri said, “At Ajman Bank inclusion is an integral aspect of our corporate culture and social responsibility. Innovation has the power to change the world for the better. We are delighted to partner with Mastercard to be the first movers to help drive this innovative solution that will help us to respond to everyone’s needs.
“For visually impaired customers, selecting the right card can very often be a challenging experience. Touch Card allows consumers to quickly distinguish which card they are using through the three distinct notches. We’ve always appreciated Mastercard’s vision for thinking of new ways to innovate and do things differently to serve more people.”
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