Zenlytic bags $5.4m from seed financing haul


Zenlytic, an enterprise-grade business intelligence tool for commerce, has raised $5.4m in seed financing.

The round was led by Bain Capital Ventures. Additional participants in the round include Primary Venture Partners, Correlation Ventures, Company Ventures, Habitat Partners and the Sequoia Scout Fund.

Zenlytic is a tool for commerce brands that unifies business intelligence and product analytics into a simple natural-language interface. Non-technical users use Zenlytic to discover what drives their acquisition, conversion, and retention, all in a single tool, without relying on data teams.

Zenlytic is the first commerce-focused BI tool that’s built natively for cloud data warehouses, so their users have the same enterprise-grade BI as the world’s largest brands. Users can finally reconcile the ‘data silos’ in their SaaS tools, and unlock deeper, more customizable analytics than with off-the-shelf dashboards.

Zenlytic CEO and co-founder Ryan Janssen said, “The BI industry has been lying to us for 30 years now, by grossly exaggerating their self-serve capabilities. But with legacy BI, self-serve usually means viewing a dashboard and then emailing follow-up questions to a data team. This is especially painful for commerce brands – they have a wealth of actionable data but often have fewer technical data people!”

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