How Smart Communications helps insurers engage in smarter customer conversations

FinTech Global recently conducted an interview with Smart Communications, a technology company focussed on helping businesses engage in more meaningful customer conversations, in the wake of the company’s recognition in the InsurTech100 list.

Whether it is property and casualty (P&C) across personal, commercial or specialty lines or life & annuity, customers are expecting two-way interactive conversations with their insurers.

To meet these expectations and succeed in this competitive industry, insurers need effective communication solutions that provide unparalleled personalisation and omnichannel capabilities across the entire insurance lifecycle.

Through its Conversation Cloud platform, Smart Communications enables insurers to transform the way they engage with customers by seamlessly integrating with core policy, claims, billing systems and other enterprise software platforms, all while decreasing operational expenses through workflow automation and reduced cycle times.

Smart Communications was recently named in the InsurTech100 list, a prestigious ranking that recognises the top innovators in the industry.

FinTech Global interviewed Smart Communications’ CEO James Brown to explore what led the company to achieve this award, as well as what success the company is having in other industries beyond insurance.

Topics explored also include the important of customer communications management (CCM) in insurance, the role of omni-channel customer conversations, and how Smart Communications is also helping clients navigate an economically volatile and tough climate.

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