Afficiency and Western & Southern integrate with ConsumerOptix for income protection


Afficiency, an InsurTech that aims to transform the end-to-end life insurance buying process, and Western & Southern Financial Group, have integrated with ConsumerOptix to embed an income protection product. 

ConsumerOptix is a technology platform that leverages AI and psychographics to enhance and simplify the life insurance process for consumers.

Afficiency is an InsurTech that has set out to transform the end-to-end life insurance buying process and accelerating the time it takes to get applicants approved and covered.

With Afficiency’s digital life insurance platform, companies can offer 100% digital in-session policy decisions. Afficiency enables distributors and other trusted brands to white-label and distribute Afficiency’s life insurance products in a customisable way.

The InsurTech helps agents and other distributors to digitise their services, equipping them with brandable, turnkey websites and the resources they need to highlight the benefits of life insurance and streamline the act of purchasing life insurance.

IncomeSense is a declining term life insurance solution that provides a monthly income stream to beneficiaries to help replace lost income in the event of a wage earner’s death. With no medical exam required, it is a simple, fast and digital solution that can help families preserve their standard of living even if the unthinkable happens.

The collaboration, according to Afficiency, will enable ConsumerOptix to embed IncomeSense, an income protection life insurance solution developed by Afficiency and Western & Southern, into the distribution platforms ConsumerOptix develops for its clients.

Ben Fotsch, vice president of digital customer acquisition at Western & Southern Financial Group, said, “At Western & Southern, our goal is to close the protection gap with unique consumer-focused solutions. In pursuit of this goal, we’re fortunate to collaborate with innovative firms like Afficiency and ConsumerOptix, to develop compelling, digital-first experiences.

James O’Hara, CEO and Co-Founder of ConsumerOptix, added, “Across the industry as a whole, there exists a huge opportunity to better explain the benefits of life insurance and make it even more accessible.”

In June 2022, Afficiency raised $7m in Series A funding.

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