Prudential Financial and Vitality Global bolster health offering in Latin America


Prudential Financial and Vitality Global, a health and well-being company offering InsurTech solutions, have entered into a 10-year expanded partnership for an offering in Latin America.

Prudential Financial is a global financial services leader and premier active global investment manager. Prudential’s Total Wellness offering allows insurers and employers to provide customers and employees tools and resources to promote their physical, mental and financial health, leading to better productivity and performance.

Vitality Global is a health and well-being company offering smart InsurTech solutions with the goal to building a healthier world.

The new agreement expands on the two firms’ successful partnership launched in 2020 to offer health and wellness services in Brazil and Argentina through the Vitality programme.

This collaboration supports Prudential’s broader strategy of expanding access to a suite of physical, mental and financial wellness solutions across emerging markets in Latin America and beyond.

Using a smartphone and/or fitness tracker, participants can easily access a diverse range of activities and track their progress. By meeting their weekly activity goals, members can earn rewards that are redeemable for a variety of goods and services, such as movie tickets, coffee, and other merchandise.

For insurance customers, an annual discount on insurance premiums is available based on their Vitality status. This powerful wellness ecosystem offers an easy and effective way to encourage healthy behaviors and promote a more active lifestyle.

Federico Spagnoli, vice president, International Wellness Solutions at Prudential International Insurance, said, “Based on the outstanding results of our joint offering in Brazil and Argentina and aligned with our mission to democratize access to Wellness, I am proud that our expanded partnership with Vitality will allow Prudential to help more people to live longer and better lives. This collaboration will enable our growth in emerging markets by delivering the differentiated products customers need and want.”

Last year, Prudential partnered with Google Cloud to enhance health and financial inclusion for communities across Asia and Africa.

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