Composable checkout platform Rally lands $12m


Rally, a composable checkout platform for ecommerce merchants, has secured $12m in a Series A investment round.

The round was led by March Capital and saw participation from Felix Capital, Commerce Ventures, Afore Capital, Alumni Ventures and Kraken Ventures.

Rally’s solution gives merchants the freedom to design and implement a bespoke checkout that works best for their teams. The platform offers ecommerce businesses a one-click checkout solution as well as tools for post-purchase offers, that have proven to reduce the industry average 70% cart abandonment rate and increase revenue by over 12%.

The funding will help Rally further strengthen its team, penetrate enterprise and international markets, and expand integrations beyond Swell and BigCommerce with other commerce platforms such as Salesforce Commerce Cloud and commercetools and payment methods such as Affirm and AfterPay.

Rally was launched in 2020 after the company’s co-founders saw demand from merchants for a next-generation checkout platform outside of the Shopify ecosystem. Their launch came at a time during the ecommerce boom when merchants demanded a more customizable solution as well as greater control over the checkout process to scale and provide consumers with a better shopping experience.

Rally’s existing infrastructure can be integrated with any offering and is leading the way in how merchants future-proof their stores. They currently offer support for multiple back-end and front-end platforms, payment processors, and payment methods. Later this year, Rally will strengthen its fraud protection offering and plans to build out Web3 features, starting with allowing merchants to accept cryptocurrencies in their checkout.

Rally CEO and co-founder Jordan Gal said, “Our guiding north star is to place power back into the hands of merchants and developers, period. We are building an ecommerce ecosystem for the future – where business owners and developers are placed back in control of their brand.

“Right now, merchants are forced to accept the existing checkouts provided to them by underlying platforms, and app developers are tirelessly bound to the legacy platforms they build for. We believe there is a better way to do things – placing the merchant back in the driver’s seat and setting them up for success.”

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