20 startups shape the future in Google’s 7th Startups Accelerator series

Google, a global tech giant renowned for its internet-related services and products, has heralded the commencement of its seventh Google for Startups Accelerator.

This programme seeks to bolster the burgeoning Indian startup ecosystem and businesses harnessing artificial intelligence and machine learning (AI/ML) technologies.

The seventh edition of Google for Startups Accelerator: India aims to encourage and support the steadily expanding Indian startup ecosystem. The initiative is specifically designed to benefit startups leveraging AI/ML, forming a platform to shape the future of technology in India.

Google is known worldwide for its innovative contributions in the tech world, offering services ranging from search engines to cloud computing. However, through the Google for Startups Accelerator, the company further expands its outreach, acting as a catalyst for budding startups and young innovators, especially those harnessing the potential of AI/ML.

The 7th class of Google for Startups Accelerator was initiated after an extensive selection process. From over 1050 applications, 20 Seed to Series A startups were selected, all ready to harness the power of Generative AI. The programme commenced with a one-week in-person bootcamp in Bengaluru on 12th June.

This accelerator programme will last for three months, during which these chosen startups will be guided by Google to optimise their product and business growth. Special training sessions, workshops, and office hours will be dedicated to various crucial aspects such as product design, tech, growth, and people management, with a significant focus on AI/ML and Generative AI.

The startups chosen for the accelerator span across a wide range of sectors, from health and wellness to e-commerce and gaming. Some of these include ActoFit, a tech platform for lifestyle management; AyuRythm, a digital wellness companion; and Rooter, a gaming and eSports content platform

Among this new cohort is KarmaLifeAI, a FinTech platform for gig and blue-collar workers. It provides them with earnings-linked finance provided on a subscription model.

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