Acturis snaps up Broker Buddha in bid to enter US market

InsurTech giant Acturis Group has acquired Broker Buddha as it looks to enter the US market. 

The London-based Insurance software provider already maintains offices in six countries, and following successful ventures into the German, French and Canadian insurance markets, the organisation has purchased the New York-based Broker Buddha company in a bid to tackle the stateside market. 

The US institution is a leading digital client engagement platform that improves customer loyalty by delivering on the agency’s brand promise online. 

Theo Duchen, Co-CEO of the Acturis Group said: “We are extremely pleased to welcome the Broker Buddha team to the Acturis Group and for the group to enter the US market. We have been really impressed by the Broker Buddha client engagement platform and we see great opportunity for growth. With our experience we are well placed to help.” 

Hayden Parra, Head of International at Acturis continued: “Broker Buddha have a strong reputation in the market and a really talented team, and we are very much looking forward to working with them. We have a track record of bringing new ideas and expertise to new markets and we are very excited about what we can achieve together.” 

Acturis currently has 1,200 staff and 100,000 users worldwide, largely due to the success of the Acturis SaaS platform, which supports brokers, insurers and MGAs, allowing them to benefit from leading edge digital trading and connectivity. 

Jason Keck, CEO of Broker Buddha said: “We are delighted to join the Acturis Group and we feel that there is significant synergy between our businesses.  Along with our new colleagues at Acturis, we will continue to focus on our mission to eliminate the monotonous administrative work that frustrates insurance professionals throughout the US.” 

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