Leading FinTech and financial gateway service provider PAYM8 has revealed it is expanding its e-commerce offering in an attempt to boost customer convenience.
The company is now looking to improve its e-commerce offering, in an attempt to capitalise on a customer base which is now demanding a more convenient, more efficient product.
The announcement comes in response to South Africa’s burgeoning e-commerce market, which has now reached a projected growth of 11.89% in the next five years, and a market volume of US$9.97 billion, by 2027.
PAYM8 CEO, Andrew Springate, said: “Consumers are seeking the utmost convenience in this digital era, and their journey often begins in the e-commerce space.
“Businesses looking to grow and acquire new customers must ensure they’re meeting consumers in this digital space as effortlessly as they would in a physical store.”
“Consumers today might start their shopping journey online, make an initial deposit, and then choose to complete the transaction in-store or at a collection point.
“These shouldn’t be separate experiences, but an integrated, unified one. This kind of approach will enable brands to differentiate and capture market share.”
The South Africa-based company’s e-commerce solution currently includes a product set featuring both VISA and MasterCard Debit and Credit cards, EFT Debit solutions & Instant EFT with partners such as FNB’s PAYSHAP & CapitecPay.
Underpinned by an intelligent SaaS platform it offers merchants a single integration to a whole boutique of e-commerce payment products.
Through the use of user-friendly API calls, merchants can seamlessly integrate the e-commerce functionality into their solutions.
Using a secure redirect methodology ensures access to quick and efficient transactions across a wide variety of use cases, from immediate online payments to recurring subscriptions.
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