KlariVis, a rapidly-growing SaaS provider, has teamed up with Vitamin, a leading digital-first integrated marketing agency, to enhance its digital presence.
The partnership aims to provide brand differentiation for KlariVis and position the company as the preferred partner for financial institutions seeking data-driven solutions. Vitamin’s role includes revamping the website and user experience, highlighting KlariVis’ comprehensive and seamless platform.
It is hoped that this will position KlariVis as the go-to partner for financial institutions seeking data-driven solutions, leveraging Vitamin’s expertise in the financial services industry.
Founded by veteran community bank executives, KlariVis empowers banks of all sizes to accelerate growth by unlocking data within their siloed banking systems. The platform offers a modern technology stack that enables banks to gain insights from their data, leading to improved efficiency and better decision-making. The firm aims to simplify data aggregation for community banks, allowing them to focus on growth and customer satisfaction.
Vitamin is a renowned marketing agency with 20 years of experience in crafting highly effective marketing campaigns for both for-profit and nonprofit organizations. Their collaboration with KlariVis reflects their expertise in the financial services industry. Vitamin was tasked with creating a new website and refining the user journey to showcase KlariVis as a unique fintech SaaS solution, addressing the challenges community banks face in aggregating data across their systems.
As part of the overhaul, Vitamin has been entrusted with creating a website that aligns with KlariVis’ brand and messaging. The new design vividly showcases KlariVis as a unique FinTech SaaS solution.
Vitamin’s strategy was to present KlariVis from a 360-degree view, emphasising the platform’s role in providing accurate data accessibility to all levels of banking institutions. This approach helps visitors understand the critical importance of accurate data for not only board meetings and executive reviews but also for various departments within the bank.
Erica Starr, Chief Marketing Officer of KlariVis, said, “Vitamin’s expertise and creative approach has truly revamped our digital presence. Our revamped website beautifully encapsulates our identity and effectively communicates our commitment to empowering community banks through data analytics.”
Vitamin VP of Creative & UX Cory Magin said, “Before KlariVis, community banks had to navigate endless concessions and workarounds to centralise data across their ecosystem, but this product is a true game-changer. The challenge for Vitamin was to quickly illustrate how truly comprehensive and seamless the KlariVIs platform is, while articulating that to a potentially skeptical audience that has already encountered many half-baked options in the past.”
“This is something community banks have always needed and never had before. The outcome is to simply become a better bank for their customers.Once bankers understand this is possible, the platform sells itself and it becomes more a conversation of how can we not have this?”
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