EasyKnock, a trailblazer in the home equity solutions space, has successfully completed a Series D funding round, raising a significant $28m.
This latest financial injection sees Northwestern Mutual Future Ventures, the venture capital arm of the established financial services giant Northwestern Mutual, stepping in as a key new investor alongside a cohort of new and returning backers.
This pioneering firm stands at the forefront of the FinTech industry, providing a unique platform that offers homeowners alternative methods to leverage their home equity for cash. EasyKnock’s innovative approach extends beyond simple cash conversion, facilitating the buying, selling, and financing of new homes through a comprehensive suite of products and solutions. This venture into the financial flexibility realm represents a significant leap forward in how homeowners manage their assets and investments.
The injection of $28 million in capital is earmarked for an ambitious expansion of EasyKnock’s platform. This includes the development of new products aimed at enhancing the suite of solutions available to American homeowners. The goal is to offer more versatile and effective ways for consumers to tap into their home equity, providing them with unprecedented financial flexibility and control.
In addition to the funding news, EasyKnock has also been active on the acquisition front. The company recently acquired several key assets, including powerbuyer Ribbon Home, home maintenance platform Onder, and home co-ownership solution Balance Homes. These acquisitions are integral components of EasyKnock’s strategy to build an integrated suite of solutions that cater comprehensively to the needs of American homeowners.
EasyKnock CEO and Founder, Jarred Kessler, expressed his enthusiasm for the future, stating, “Our driving mission – empowering families with financial flexibility and control – is bolstered with this capital investment. Like the EasyKnock team, our distinguished group of investors recognize the critical need for countless American homeowners to improve their financial well-being. We’re proud to have Northwestern Mutual on board, as this round will enable us to turbocharge our product development and expand the ways we support our customers in the very near future.”
Echoing this sentiment, Craig Schedler, Vice President – Venture and Corporate Development and Managing Director at Northwestern Mutual Future Ventures, highlighted EasyKnock’s unique position in the FinTech space. “Our mission at Northwestern Mutual Future Ventures is to invest in early-stage startups that are developing new financial products and solutions that address consumers’ evolving needs,” Schedler said. “EasyKnock has demonstrated a unique approach to the FinTech space and we look forward to seeing how this new-to-market technology is received.”
This Series D round follows EasyKnock’s previous investments, including the strategic acquisitions of Ribbon Home, Onder, and Balance Homes, further solidifying its commitment to providing comprehensive solutions for homeowners across the United States.
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