Oxygen’s strategic shift from banking to health solutions

Oxygen's strategic shift from banking to health solutions

Oxygen, a FinTech platform renowned for its innovative banking solutions, has unveiled a pivotal shift in its operational focus.

For seven years, Oxygen has been at the forefront of delivering cutting-edge financial services to a dynamic clientele of entrepreneurs, business owners, and individuals. Their suite of products has consistently catered to those in search of affordable and adaptable financial tools.

David Rafalovsky, Oxygen’s CEO, shared his vision for the company’s future, stating, “At Oxygen, we’ve always believed in empowering our community to achieve their financial goals. As the financial landscape undergoes rapid changes, we see an opportunity to redefine our role and deliver even greater value to our customers.”

In line with this new strategic direction, Oxygen has announced the temporary suspension of its banking services starting 8th March 2024.

Rafalovsky reassures customers that the company’s commitment to delivering exceptional solutions remains steadfast. “Our commitment to our community is stronger than ever,” he remarked. “During this transition, we will be focusing our efforts on creating a product line that integrates health with financial solutions.”

A key initiative in this transformation is the introduction of Oxygen Health, set to launch at the end of March 2024. Oxygen Health is poised to revolutionize the way individuals and businesses approach the nexus of financial stability and personal health.

Oxygen Health promises to dismantle the barriers to healthcare access through a direct-to-consumer model. Rafalovsky elaborated, “We understand the challenges individuals and businesses face when balancing financial stability with personal well-being. With Oxygen Health, we’re offering a comprehensive, affordable health plan that puts control back in your hands.”

Distinct from conventional insurance, Oxygen Health will collaborate with various health plan providers to ensure transparency and flexibility in coverage options. Rafalovsky highlighted the aim to empower the community, stating, “We want to give our community the freedom to prioritize their financial goals without compromising their health,” Rafalovsky emphasized. “With Oxygen Health, you’ll have the tools to invest in your future health and fiscal well-being all in one platform.”

The expansion of Oxygen’s portfolio to encompass health and small business solutions signifies a renewed commitment to empowering its community towards achieving their dreams with assurance and vigour.

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