BNPL giant Klarna has deepened its partnership with Zalando by launching its ‘Pay in 3’ option in Germany, Austria, the Netherlands, Poland, and Denmark.
This strategic partnership aims to enhance shopping flexibility for Zalando’s customers, building on last year’s successful launch of the ‘Pay in 3’ option in France, Italy, and Spain.
It will allow Zalando customers to split their payments into three interest-free instalments without upfront or additional costs.
It also caters to growing consumer preferences for flexible payment solutions, helping Zalando to enhance its customer experience.
The expansion supports Klarna’s mission to simplify payment experiences and Zalando’s dedication to providing seamless shopping journeys.
Klarna, serving over 85m active consumers and 600,000 merchants globally, specialises in innovative payment solutions that offer flexibility and convenience. It empowers consumers to shop smarter through features like interest-free instalments and seamless checkout options.
Zalando, which operates across 25 markets with more than 50m active customers, is a leader in online fashion and lifestyle retail. It offers a curated multi-brand platform that connects shoppers with leading and emerging fashion labels.
Klarna’s extensive network and ongoing partnerships with payment service providers, digital wallets, and global merchants ensure its payment solutions are readily accessible.
By integrating ‘Pay in 3’ into Zalando’s platform, both companies aim to address rising demand for conscious spending and shopping flexibility.
“Our deepening partnership with Zalando reinforces Klarna’s mission to be present everywhere, at every checkout,” said Nicole Defren, Head of Europe at Klarna. “Klarna is at the forefront of scaling innovative payment solutions across multiple markets seamlessly, and this collaboration with Zalando is a perfect example of how we empower merchants to activate innovative payment solutions simultaneously in multiple regions.”
“At Zalando, we are committed to providing our customers with a seamless and locally relevant shopping experience,” adds Kai-Uwe Mokros, Managing Director at Zalando Payments. “Now more than ever, convenience, flexibility and conscious spending are key priorities for customers. We are very happy to extend our partnership with Klarna by launching their ‘Pay in 3′ option in additional markets. This collaboration increases our customers’ payment flexibility and allows them to choose a solution that best suits their individual needs and preferences.
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