TFAS Wealth and Aveni alliance aims to transform UK financial advice landscape

TFAS Wealth has partnered with Aveni.ai, an AI FinTech business, to implement AI solutions across TFAS Wealth’s service offerings in the UK.

TFAS Wealth is known for its remote financial advisory services, while Aveni.ai specialises in AI-driven solutions for the financial sector.

The collaboration aims to integrate Aveni.ai’s advanced AI technologies to enhance quality assurance and compliance capabilities within TFAS Wealth, ultimately driving client-centric growth and operational efficiency.

TFAS Wealth provides comprehensive remote financial advice across the UK, focusing on client-centric strategies and efficient service delivery. On the other hand, Aveni.ai leverages generative AI, natural language processing (NLP), and large language models to develop tools specifically designed for enhancing financial services.

By adopting Aveni’s core products, Aveni Detect and Aveni Assist, TFAS Wealth will boost adviser productivity and streamline compliance workflows. This includes reducing the time required for quality assurance assessments and eliminating manual note-taking, thus freeing advisers to focus more on client interactions and less on administrative tasks.

Details The partnership allows TFAS Wealth to expand its scalable remote advice platform, providing better risk management and oversight. Enhanced CRM administration and rapid generation of client reports and briefs post-meetings are also key benefits, potentially cutting down administrative time by up to 75%.

“We are thrilled to partner with Aveni as we continue to challenge the status quo within the financial services market by embracing innovative, value-adding technology,” TFAS Wealth Group CEO Jeff Lange said. “At TFAS Wealth, our philosophy has always been centred around providing exceptional, client-centric financial advice, and this partnership with Aveni perfectly aligns with our commitment to leveraging advanced technology to enhance our remote advice proposition.”

Karina Bowden, Group Chief Risk Officer at TFAS, expressed her enthusiasm about the integration of Aveni’s solutions, “I’m very excited about deploying Aveni’s solutions across the business, this will allow my Risk, Compliance and Quality teams to have much more oversight of the entire business, using the same resource but focused on areas that add the most value to our clients and the business along with assurance to myself, the rest of the Board and the regulator.”

Jamie Hunter, COO of Aveni, also highlighted the strategic nature of the partnership, “The financial advice model is under increasing pressure to deliver more for customers, whilst clearly demonstrating a specific and data-driven approach to compliance and quality assurance. TFAS Wealth is already known for its innovative approach through optimal remote advice, and its desire to use technology to make this experience better for its customers and its advisers reflects this innovation mindset.”

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