Gumtree adopts Mangopay for wallet-first payments

November 4, 2025

Gumtree has joined forces with Mangopay to support its evolution from a classifieds website into a fully transactional consumer-to-consumer (C2C) marketplace.

The collaboration will enable wallet-first payments, empowering users to pay and receive funds directly through Gumtree’s platform while keeping transactions secure and seamless.

The partnership is part of Gumtree’s wider strategy to enhance the user experience and strengthen trust among its community. With more than 10 million monthly visitors and nearly 2 million live listings, Gumtree will begin testing wallet-first payments in select categories, with a full rollout planned for 2026.

Mangopay’s solution brings advanced wallet functionality to Gumtree, allowing users to instantly reuse their earnings for other purchases — a feature that has driven over €10bn in annual re-spend volume across Mangopay’s ecosystem. This wallet-first approach boosts engagement and encourages loyalty by making transactions more efficient and rewarding for users.

Through Mangopay’s white-label infrastructure, Gumtree will gain complete control over payment flows while delivering a smoother, more secure transaction experience. The shift from in-person cash payments to digital wallet-based transactions is expected to increase buyer confidence and support long-term marketplace growth.

Gumtree joint managing director Kim Faura said, “Partnering with Mangopay marks a key step in our transition to become a fully transactional C2C marketplace for the home, where transactions are effortless and secure. Their advanced payment infrastructure and expertise provide the foundation we need to build greater trust with our users and grow our community of buyers and sellers.”

Mangopay chief commercial officer Mark Fleming added, “We’re excited to support Gumtree’s transformation from a traditional classifieds site into a fully transactional C2C marketplace. With our wallet-based payments infrastructure, Gumtree gains the flexibility and scale needed to drive engagement and accelerate growth.”