Cere Network, a blockchain-based CRM ecosystem platform, has collected $3.5m in its seed round to fund growth of the platform.
Capital was supplied by investors including Binance Labs, Neo Global Capital, Fenbushi Capital, Arrington XRP Capital, Kenetic Capital, Alphabit Fund, Block VC, Kosmos Capital, LD Capital, Monday Capital, Pre Angel Fund, Republic Labs and a number of other strategic funds.
A number of strategic angel investors also participated including Lime co-founder Brad Bao, and Eventbrite co-founder Alan Braverman, among others
Funds will be used to support the growth of the Cere Network Ecosystem, having recently opened an office in New York and plans to launch an innovation factory in Berlin.
Unlike other CRM companies, Cere Network claims to focus on customer data privacy and secure data collaboration.
Cere Network captures user activity data throughout the customer journey and stores the information onto a secure and decentralized system which is integrated within the Cere blockchain. Businesses and vendors gain access to Ceres microservices platform through proxy keys which ensure the secure use and sharing of data.
Kenetic Capital co-founder and managing partner Jehan Chu said, “Blockchain technology will have a transformative impact on all data-driven industries, and Salesforce has put the CRM industry on notice with its own blockchain platform.
“Cere Network is a next generation blockchain solution that isn’t held back by legacy data and infrastructure debt. With Cere, data privacy, consent and secure data collaboration are built into its blockchain-native foundation. In the age of GDPR, Cere’s Innovation Factory is in a strong position to leapfrog industry incumbents.”
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