Consumer savings platform Accrue has inked $4.7m from a seed funding round led by Twelve Below.
The round also saw funding from Box Group, Ground Up Ventures, Red Sea Ventures, Good Friends, Hanaco Ventures, Silas Capital Ventures and others.
Founded in 2021, New York-based Accrue Savings is a shopping experience that gives its users cash rewards when they save for their purchases.
The company provides access to a FDIC account that connects to a specific purchase that helps consumers save for the service or product they want while earning cash rewards from some of their favourite brands.
Accrue claims brands that partner with them can strengthen and broaden their consumer base, by incentivising customers who choose saving over debt through the offering of cash rewards when they meet savings milestones.
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