Forme Financial launches out of Beta as Earned for wealth management for physicians


Forme Financial, a comprehensive wealth system for physicians has launched out of Beta as Earned and raised $12m in Series A funding.

The fundraise was led by Hudson Structured Capital Management and Breyer Capital, with meaningful participation from founding partner Juxtapose. This latest round brings Earned’s total funding to $18m since it started serving customers in 2022.

Earned, formerly Forme Financial, is the first comprehensive, tech-enabled wealth system exclusively for physicians.

The company uses a physician’s unique career journey, from residency to buying into private practice to retirement, as a lens for the company’s data-driven recommendations.

With this new round of funding, Earned said it plans to expand its services to become a “one-stop shop for physicians”, providing access to high-fidelity investments, tax prep, filing, insurance optimisation, debt management, lending solutions, and career advisory.

Earned’s proprietary wealth engine will be personalised to the individual physician’s goals and situation, connecting the dots across all aspects of wealth and optimising against known client outcomes.

According to Earned, for most physicians, wealth management has been a fragmented and complicated experience where every step of the process is siloed, from debt management to investments and tax planning. Earned’s centralised, tech-forward approach maximises physicians’ wealth cohesively and seamlessly, helping physicians earn more, invest smarter, and reduce risk.

John Clendening, co-founder and CEO of Earned, said, “I founded Earned based on a deep passion to create transformational financial outcomes for the heroes of our society – physicians and their families.

“I’m excited at our rapid progress as we combine new-to-the-world technology and physician-trained financial experts to up-level the personal finance experience and performance for physicians – directly addressing what we view as massive flaws in today’s wealth management industry.”

Earlier this year, Masttro, a WealthTech firm that manages the wealth of ultra-high-net-worth families, has raised $43m in a growth equity investment.

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