FinTech for contractors Pro Platforms exits stealth with $4.7m


Construction and finance technology startup Pro Platforms has exited stealth mode following the close of a $4.7m funding round.

Social Leverage and Aperture VC served as the lead investors, with contributions also coming from GS Futures, Hustle Fund and others.

Funds from the round will enable Pro Platforms to launch tools for treasury management and payment processing later in the year.

Pro Platforms claims that under 10% of around 3.7 million contractors in the US use CRM software and less than 10% of home improvement projects are financed through dealer-arranged financing, with over $350bn of projects in 2022 paid for with cash.

Its flagship product is the Construct CRM platform for contractors, which it claims to be the first all-in-one, one-size-fits-all home improvement contractor operating system. The tool helps with customer acquisition, sales, customer and project management, field management, scheduling, dispatch accounting, invoicing, billing, collections and more.

This solution has already supported over $1m in home improvement project volume per week and expects to support over $100m in home improvement projects by the end of 2023.

Pro Platforms claims the automation features of Construct CRM allow contractors to eliminate 20% of their manual process time. The product also offers customers specialty home improvement financing throughout their project journey without the contractors having to do additional work.

Social Leverage managing director Gary Benitt said, “You can see the Pro Platform team’s passion for the business with every interaction with them. They are incredibly motivated, and their instincts for building and scaling their go-to-market initiatives are top-notch.”

In June, Pro Platforms is launching Homepro Pay, a treasury management service designed to replace a traditional brick-and-mortar bank account in exchange for 1% cashback on all construction, gas, and other business-related spends. The service includes a $250,000 FDIC-insured bank account through its partner banks.

 Social Leverage is no stranger to the FinTech sector. Late last year, the firm led the $2.7m seed funding round of Seeds Investor, a tools suite that empower personalised and engaging investing experiences.  

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