The revolution in Revenue Operations (RevOps) continues to gather pace, with the announcement that Revcast has secured a $3m seed funding round.
Founded as the first startup from venture studio 24 and Up, Revcast has carved out a niche as a pioneering platform in the world of modern RevOps.
The seed funding round was spearheaded by CRV and saw substantial contributions from a cadre of investors, including Coughdrop Capital, Firsthand Alliance, IDEA Fund Partners, Lorimer Ventures, Tiferes Ventures, and Oldslip.
Revcast is driven by a mission to overhaul the traditionally spreadsheet-dominated realm of RevOps, with a focus on quotas, hiring plans, ramps, and attrition rates. Their approach aims to increase transparency, identify hidden risks, and uncover missed opportunities, with a firm belief that purpose-built software can significantly improve revenue planning.
This latest capital injection will be employed to further their ambition of creating a central, transparent hub that aids organisations in building and managing revenue plans. Revcast’s software offers real-time insight into sales team staffing, ‘quota-on-the-street’, onboarding ramp times, and performance against projections, by integrating with CRM and HR systems.
In tandem with improving the RevOps process, Revcast is committed to raising visibility into revenue planning across an enterprise, recognising the growing importance of the modern RevOps function. Their vision extends to providing agile data and transparency that enable CEOs, CFOs, CROs, and sales leaders to better understand their business, manage risks, and optimise revenue.
Revcast CEO said, “We feel that a strong RevOps team, backed by software purpose-built for RevOps, can radically change how people build and manage their revenue organisations, how they plan, how they identify and mitigate risks, how they adjust to changing market conditions to optimize how they allocate team members and resources to maximize the achievement of revenue. We feel that execution here can have a profound impact on the value of a business.”
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