Giraffe, a New York-based FinTech firm, offers an innovative impact investing platform, aimed specifically at employees.
The company recently announced the successful raising of $10.5m in seed funding. This funding round was spearheaded by Group 11 and saw significant participation from Altair Capital, according to a report from FinSMEs.
Giraffe operates by providing a unique platform that empowers corporations, employees, and individuals to channel their investments into S&P 500 companies that mirror their personal values.
This could range from concerns over sustainability, gender equality to animal welfare. The platform offers an accessible and educational user experience, enabling all its users to customise a direct-indexing experience with minimum investment amounts as low as $100.
With the freshly acquired funding, Giraffe plans to further refine its personalised indexing engine and due-diligence algorithm. This is in addition to their aim of expanding their business to reach a broader audience of U.S. customers.
Giraffe, founded in 2021 by Itai Kohavi, Yoram Landau, Neev Samuel, and Keren Fanan, provides the unique opportunity for employees to maintain control over their investment portfolios.
This control allows employees to exclude or include companies that align with their values, while still relying on leading indexes for sustainable returns. For employers, the platform provides complete control over gifting amounts, frequency, and messaging. Moreover, they will receive a report showcasing their total impact, a key feature for their ESG reports.
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