Bluefin integrates Mastercard click to pay for enhanced merchant experience

Bluefin, a prominent player in encryption and tokenisation technologies ensuring the safeguarding of sensitive data during payments, has unveiled their collaboration with Mastercard Click to Pay. This move aims to offer an enriched and seamless checkout experience for both merchants and customers.

As digital transactions gain momentum, there’s an increasing need for solutions that can guarantee a smooth and secure checkout process. This collaboration between Bluefin and Mastercard responds to this growing demand.

Bluefin stands out as an acknowledged leader in integrated payments, specialising in encryption and tokenisation technologies. These innovations play a critical role in defending payments and other sensitive information. Catering to diverse sectors including healthcare, higher education, government, and nonprofits, Bluefin’s expansive product suite is designed for various modes of payments such as contactless, face-to-face, call centre, mobile, Ecommerce, and unattended payments.

Collaborating with 300 global partners, they serve a whopping 34,000 connected enterprises and software clients across 55 countries. With its headquarters stationed in Atlanta, Bluefin also maintains a significant presence in Waterford, Ireland and Vienna, Austria.

Mastercard Click to Pay, now integrated with Bluefin, grants merchants the option to use an optimised checkout within an iFrame or a hosted payment form. This eradicates the repetitive need for manual card detail entry, streamlining the guest checkout experience. Furthermore, it allows merchants to securely store consumer payment information through encrypted virtual card numbers.

Bluefin’s maiden integrated partner to utilise this cutting-edge functionality is MyChart powered by Epic, specifically addressing payment collections in the healthcare sector. This checkout solution not only securely stores card details via tokenisation but also ensures that all cards are held within a single protected profile that gets automatically updated.

Leveraging intelligent recognition, it offers quick checkout by identifying returning users through their email or cookie. This reduces cart abandonment rates as consumers can access their card details without the hassles of recalling or inputting a password.

Bluefin Chief Information Officer Tim Barnett said, “Encryption and tokenisation for card-not-present transactions support a secure consumer checkout experience in today’s digital world. We are excited to provide Mastercard Click to Pay to the partners and merchants we work with, as it integrates easily with the existing merchant experience and delivers greater e-commerce flexibility and simplicity.”

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