Eastern Bank, based in Dhaka, Bangladesh, has released the world’s first biometric metal card. This innovative card, equipped with IDEX Biometrics Mastercard certified technology, IDEX Pay, is set to revolutionize the banking experience for EBL customers from early 2024.
The bank plays a pivotal role in supporting ‘Smart Bangladesh’, a government initiative aimed at fostering inclusive and comprehensive digital economic growth. Bangladesh, with its population of 170 million, boasts an impressive growth trajectory. The country has witnessed steady economic advancement, buoyed by a robust demographic dividend, resilient remittance inflows, and stable macroeconomic conditions. Its anticipated GDP growth of 6% in 2024 is expected to outshine that of neighboring countries and the global average, according to Eastern Bank.
The biometric metal card, an exclusive offering for EBL’s premium customers, promises unparalleled security and a smooth payment experience. Designed for the dynamic and tech-savvy, this contactless card embodies exclusivity and innovative technology. It is expected to enhance card usage among EBL’s existing premium clientele.
Eastern Bank PLC. CEO Ali Reza Iftekhar expressed his enthusiasm about the new offering. “We are excited to introduce biometric metal cards to our customers, complying with all regulatory requirements in Bangladesh and being the first to offer this latest technology, confirming our leadership and innovation positioning.”
“The IDEX Biometrics solution provides a first-class payment experience. We believe biometric payment cards will become the new payment standard, supporting secure contactless payments, and ultimately bringing financial empowerment to all.”
Catharina Eklof, Chief Commercial Officer at IDEX Biometrics, also commented on the partnership. “We are honoured that EBL has selected IDEX Biometrics as they pioneer biometric payments in Bangladesh. EBL’s premium customers will be the first group to receive these new contactless cards, as EBL again takes the lead on driving seamless payments across Bangladesh and Asia.”
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