Moneyhub finds over half of UK savers demand more support amid economic crunch

study

A study by Moneyhub has shed light on the prevailing financial distress affecting various demographics across the UK.

According to FinTech Finance, the findings reveal a concerning trend where almost half (48%) of individuals aged 18-34 are postponing significant life events such as starting a family, attributable to financial insecurities. This apprehension is less pronounced but still significant among the middle-aged, with 63% of those between 45 and 54 years old expressing worries over their financial situation.

The research further explores the challenges faced by UK savers in navigating the current economic landscape, marked by heightened costs and elevated interest rates. A staggering 44% of participants acknowledged dipping into their savings in the past year to manage expenses, while 28% struggle to save at all.

The disparity in financial stability is stark across age groups, with younger adults (25-33 years old) more likely to end the month without savings or in overdraft compared to their older counterparts (55-60 years old), 54% versus 35%, respectively.

Despite these challenges, the study suggests a silver lining, emphasizing the potential role of banks and financial institutions in alleviating these pressures. A significant portion of respondents (34%) criticizes the current banking practices for their lack of transparency and complexity in understanding financial matters. There is a call for banks to adopt more intuitive and accessible financial management tools, with 16% of those surveyed expressing a desire for proactive financial advice and better savings options.

Echoing this sentiment, Moneyhub API’s Managing Director, Kim Jenkins, underscores the opportunity for banks to leverage technology to enhance customer financial understanding and decision-making. Jenkins advocates for the integration of Open Banking capabilities and innovative solutions like Moneyhub’s Smart Saver API Recipe, which aim to empower customers with actionable insights into their finances, thereby fostering a more informed and savings-oriented mindset.

This research not only highlights the financial anxieties permeating different age groups but also calls attention to the crucial role that technology and banking institutions can play in mitigating these concerns. It is a clarion call for the financial sector to prioritize customer education and engagement through technological advancements, potentially paving the way for a more financially literate and resilient society.

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