Ouro, a global financial services and technology innovator, has partnered with Real Madrid to develop and deliver co-branded financial solutions to fans in key markets globally.
The firm will become the exclusive partner of the men’s and women’s football teams for prepaid, debit, and credit card product categories.
This will see financial solutions delivered to fans of the sport’s most successful club in markets which include the United States, Mexico, Brazil, Portugal, France, and the United Arab Emirates.
This partnership combines Real Madrid’s iconic brand and Madridista loyalty program benefits with Ouro’s innovative financial solutions, such as the Netspend brand and the X World Wallet.
The move aims to deepen the connection between Real Madrid fans and the club, while also promoting financial responsibility and accessibility.
Co-branded Netspend cards featuring the Real Madrid brand will soon be launched in the U.S., coinciding with the team’s upcoming Summer Tour.
Additionally, a co-branded financial product combining Madridista Club membership benefits with a digital multi-currency wallet is in development and set to roll out later this year.
Emilio Butragueño, Real Madrid’s Director of Institutional Relations, commented, “It’s hugely gratifying. They are leaders in financial services who will partner with us in countries around the world. We share a commitment to values like constant reinvention and trying to get better everyday that are as fundamental to our organisations as integrity. We look forward to an enduring and rewarding partnership.”
“We are proud to announce our partnership with Real Madrid, a global icon that shares our values of excellence, winning spirit, solidarity, and humility,” added Roy Sosa, Ouro CEO and Co-founder. “Today we start a movement that transcends sports. Together, we will empower millions of fans and customers to achieve their financial goals and turn their dreams into reality.”
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