Braavo Capital bags $5m to accelerate growth in subscription app market

Braavo Capital bags $5m to accelerate growth in subscription app market

Braavo Capital, the leading financing partner for consumer subscription apps, has successfully closed a $5m Series B funding round.

This round was led by existing insiders with participation from Series A lead investor Headline and supplemented by a new $30m debt fund from Upper90, marking a significant milestone for Braavo’s expansion plans.

Founded in 2015, Braavo Capital has established itself as the global leader in financing solutions for founders looking to scale their app businesses without diluting equity. The company has facilitated over $1bn in financing since its inception, underscoring its commitment to supporting the subscription app economy.

Braavo’s recent funding will be used to fuel Braavo Growth Ventures, an initiative aimed at fostering innovation in the consumer subscription market. CEO Mark Loranger explained that while Braavo continues to grow its core financing business, the new venture will leverage their market experience and relationships to drive subscriber growth through web monetization.

Operating as a distinct division within Braavo Capital, Growth Ventures focuses on strategic partnerships with app businesses to enhance subscriber growth through web2app strategies. Loranger emphasized that adding web monetization capabilities presents a significant opportunity for subscription app businesses, although the transition can be challenging and costly for many.

After operating in stealth mode for over a year to assemble a skilled team and develop its proprietary growth platform, Growth Ventures is now ready to unveil its web2app offering. Billy Libby, Founder & Managing Partner at Upper90, commented, “Upper90 was an early credit partner and has been impressed with Braavo’s disciplined approach to underwriting and customer acquisition. We are excited to continue to partner with Braavo on their next phase of growth.”

The Growth Ventures team is inviting new app partners to join its latest cohort until 30 June 2024. More information and inquiries can be submitted via the Braavo Growth Ventures website.

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