AXA Switzerland has announced a partnership with additiv to launch a new bancassurance solution which will enable banks to directly protect their mortgage customers against key risks with a simple plug-and-play solution.
The offering was developed by additiv and is aimed at offering banks a streamlined way to help mortgage customers access key insurance protections.
This partnership aims to meet the increasing demand from customers and banks for integrated insurance solutions that can be accessed easily, enhancing financial protection for clients.
By allowing banks to deliver mortgage protection directly through addProtect, the companies aim to address a growing need for simple, accessible risk management solutions within banking.
additiv, known for its FinTech expertise, specialises in creating digital platforms that assist financial institutions in accelerating their digital transformation. Its latest offering, addProtect, has been designed to integrate seamlessly into banks’ existing operations without requiring extensive IT setup.
The platform offers death and payment protection insurance, providing bank advisors with an accessible insurance tool that enhances the bank’s value proposition to customers.
The solution is modular, covering the entire insurance process from quotation to claims processing, allowing banks to offer additional value with minimal setup.
AXA Switzerland, a leading provider in the insurance sector, focuses on adapting its services to meet evolving customer and market demands.
With addProtect, AXA Switzerland is responding to the need for timely, accessible insurance offerings within banking contexts.
This approach aims to expand advisory opportunities for banks, allowing them to provide clients with meaningful insurance protections that complement existing mortgage products.
The addProtect solution has already been made available to banks, with a pilot launch set to take place in collaboration with PostFinance. This initial rollout marks the first step in bringing the service to a broader audience of banking partners across Switzerland.
AXA Switzerland’s Head of Partnerships, Samuel Peter, said, “With addProtect, AXA is responding to the growing need of customers and banks for appropriate insurance solutions where and when they are needed. The solution creates additional advisory potential and better protection for the customers of our partners’ banks. We look forward to making the solution available to other partners.”
Adding his insights on the platform, additiv’s General Manager Switzerland, Dieter Lützelschwab, said, “When developing addProtect, we focused on the user experience for the customer and the bank advisor. In addition, our platform provides an easily configurable, modular insurance solution that covers the entire value chain from quotation to claims processing.”
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