Red Oak, the only modern compliance ecosystem connecting every stage of content creation, review, distribution, and surveillance for the financial services industry, has appointed Kirsten Newbold-Knipp as its new chief operating officer.
In this role, she will report directly to Red Oak CEO Dave Dutch and oversee strategy, client experience, and product integration across the organisation.
Red Oak provides an end-to-end compliance and marketing review platform designed to help financial services firms accelerate speed-to-market while maintaining strict regulatory compliance. The company’s technology unifies marketing, compliance, and distribution processes, enabling firms to streamline workflows, mitigate risk, and enhance collaboration across teams.
As chief operating officer, Newbold-Knipp will focus on advancing Red Oak’s growth and integration strategy. With more than 20 years of experience in scaling technology companies, she brings deep expertise in go-to-market strategy, leadership development, and organisational design. Her leadership will help strengthen Red Oak’s position as a leading compliance and marketing technology provider in financial services.
Before joining Red Oak, Newbold-Knipp held senior executive roles at HubSpot, Convey (now Project44), FullStory, and AskNicely. Across these roles, she led high-performing global teams spanning SMB and enterprise segments. Earlier in her career, she served as a Gartner analyst, a role that refined her ability to anticipate market shifts and shape category-defining strategies. She has also acted as a mentor and board advisor, helping more than two dozen professionals advance to VP and C-suite positions.
Kirsten Newbold-Knipp said, “Prior to joining Red Oak, I had the opportunity to talk to clients across our portfolio, and there’s such a desire for a solution that breaks down silos between teams and partner firms to speed growth. Red Oak is defining a new standard for how compliance, distribution and marketing teams work together, while driving AUM growth, and I’m excited to continue building on that momentum.”
Red Oak CEO Dave Dutch said, “Kirsten brings a combination of strategic clarity and operational excellence to Red Oak. She’s led high-growth teams through every stage of scale, and her ability to connect vision with execution will be invaluable as we continue to expand our platform and deliver even greater value to our clients. I’m thrilled to welcome her to the leadership team.”
Newbold-Knipp’s appointment marks another key step in Red Oak’s expansion, as the company continues to evolve its platform to help financial services firms streamline compliance, accelerate marketing operations, and connect workflows across content, review, and distribution—all while driving compliant AUM growth.
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