Travel discount FinTech Upgrade Pack soars past £5m in seed funding round

UK-based FinTech startup Upgrade Pack aims to spread its wings and expand across the Asia-Pacific even more after raising over £5m in a new funding round.

The scaleup did not disclose who its investors were.

The round comes months after Upgrade Pack, which offers an online market place where travellers can upgrade their airplane and hotel bookings to get premium seats, opened for business in the Asia-Pacific.

The startup distributes its services exclusively through banks and credit card issuers as a premium customer reward.

Commenting on the new funding, Craig Unsworth, group CEO of Upgrade Pack, said, “With our inaugural banking and airline partners confirmed, and unwavering interest from hotels around the world to join our platform, this new capital will help us fully release the commercial potential of Upgrade Pack in 2020 and beyond.

“Alongside launch, our near-term focus will be on expanding our APAC commercial and marketing teams in Singapore and opening our North American operation in Toronto. It’s a really pleasing validation of our strategy of growth through private investment rather than venture capital as we take our platform live this year.”

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