Truist Financial Corporation banks on gamification with Long Game purchase

Truist acquires mobile savings gamification pioneer Long Game

Truist Financial Corporation has acquired Long Game, a gamified finance mobile app that aims to change how people save, learn and engage with finance.

Long Game transforms how a user engages with their bank by using prize-linked savings and casual gaming to motivate smart financial behaviours and driving growth and client retention for banks.

Truist will leverage the technology to help its clients build long-term financial wellness and advance its purpose to inspire and build better lives and communities.

As part of the acquisision, Long Game’s engineers, designers and business leaders will join Truist’s innovation team. Long Game co-founder and CEO Lindsay Holden will lead a team of engineers, product managers and designers responsible for technology innovation and development of new client-centric solutions. This team will be based in San Francisco.

Truist CIO for consumer technology and innovation Ken Meyer said, “This acquisition is a critical component of a broader innovation strategy at Truist that will future-proof our core businesses and attract inventive and entrepreneurial talent to help deliver new and groundbreaking solutions.

“We’re incredibly excited to welcome Lindsay and the Long Game team as we roll out this strategy and create new and distinctive experiences for our clients.”

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