Electronic music producer deadmau5 has partnered with FinTech company Zytara to build a digital banking experience for his fans and 45 million merchants around the world.
Zytara’s banking technology will give deadmau5 fans the chance to interact with his brand through the Zytara banking app, along with custom-designed physical and virtual debit cards. This card can be used in over 45 million merchants, globally.
Fans will be able to connect directly with deadmau5’s online stores, merchandise, concerts, pop-ups and in-game purchases.
As part of the partnership, deadmau5 will join the Zytara Advisory Board
deadmau5 said, “I’m always on the look-out for ways to use technology to change experiences, which is why I was really excited when Zytara came my way—no one else is thinking about banking the way they are by making it easy to hold and transact in crypto, NFTs, and stablecoins, in addition to fiat currency. As a gamer and music artist who loves tech, Zytara has created a real user-friendly world for digital life.”
Zytara, which was founded in 2019, claims to be building the digital financial institution of tomorrow. Its full-service NFT production studio supports musical artists, actors, gamers, sports teams, and other brands through the creation, sales, and marketing of NFTs.
It also partners with sports teams and brans to create banking experiences for their fans.
Speaking on the partnership, Zytara founder and CEO Al Burgio added, “deadmau5 is a pioneer in using innovative, new technologies in creative ways, which is why we see this relationship as more than a typical partnership. In addition to working with deadmau5 to develop the interactive and branded Zytara banking app, we are also welcoming him to Zytara’s Advisory Board to help enhance the creative direction for Zytara moving forward.”
The metaverse is on the radar of many financial institutions. Standard Chartered Bank recently bought land on metaverse service The Sandbox for a virtual office, while JP Morgan built an office on the Decentraland virtual world.
FinTech Global recently spoke with players in the industry on whether the metaverse will be the next frontier for banks.
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