Merge, a unified API for B2B integrations, has closed a Series B funding round led by Accel that raised $55m.
Also participating in the round were investors NEA and Addition. Following this raise, Merge has raised a total of $75m since inception.
Merge provides the tools to companies to transform how they realise customer-facing integrations.
According to the firm, startups often struggle in building these integrations due to development costs, long-term maintenance needs, and lack of experience working with each API platform.
In response to this challenge, Merge has announced an expansion of its free Unified API for early-stage startups that are building their first integrations.
The expanded free plan allows companies to offer integrations to their first five customers, and then transitions to a flat monthly cost for the next fifteen. This plan, Merge claims, will create new opportunities for startups to more quickly achieve product-market fit and to rapidly expand their addressable market.
Over the past year, Merge has rapidly grown its product to support enterprise customers around the world.
The firm has expanded its unified APIs, adding ticketing and CRM to existing support for HRIS, ATS and Accounting. It has also added over 100 integrations, surpassing 150 in total, across each of the 5 Unified APIs. Merge has also released support for writing and updating data back to API providers, not just reading data, to increase integration use cases that are now possible.
The firm also expanded into Europe, adding support for multi-tenant hosting in the EU in addition to its single-tenant hosting in clouds around the world.
Merge co-founder Shensi Ding said, ?Our growth over the past year shows how much of a need there is in the market for Unified APIs that make building product integrations easier. We’re really excited that now, with our Free plan, startups can offer their first integrations no matter what size or scale they are.”
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