Fursure gets its claws into $3m


Fursure, a leading pet insurance marketplace and mobile banking platform for pet parents, has raised $3m in a seed financing raise.

The round was led by MaC Ventures and saw participation from Sure Ventures, Western Tech Investment, Scrum VC, Slope Fund, Upside Partnership, Streamlined Ventures and Winklevoss Capital.

Established in 2020, Fursure offers a marketplace that makes it simpler to find and compare pet insurance policies. The company has helped over 60,000 pet parents get access to the care they need since its inception.

Fursure said the success of its marketplace led it to develop a first-of-its-kind Pet Rewards Debit Card that helps pet parents save for their pet’s healthcare. Fursure Card holders earn supercharged points on everyday spend that can be redeemed towards the cost of veterinary bills.

The firm said its mission is to close the gap between consumer and pet insurance and help pet parents plan ahead to alleviate unexpected financial stress.

Fursure CEO Catherine Dennig said, “We’ve seen fantastic innovation, specifically with pet food, but now there needs to be an era of pet health. Pet health has surpassed pet food as the fastest-growing category of pet spend.

“There hasn’t been a financial one-stop-shop platform for pet parents to pay for care across the board. That’s what we’re building, so everyone can do right by their pets and get them the best care possible, within their budgetary means.”

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