Ushur launches UshurX to solve issues in insurance and healthcare


Ushur, an AI-powered customer experience automation platform, has launched UshurX, a line of pre-packaged solutions focused on solving the most common customer engagement issues in healthcare, insurance and other highly regulated industries.

Ushur’s platform is purpose-built from the ground up to intelligently automate entire customer journeys end to end.

The enterprise-ready platform uses conversational AI, language intelligence and document understanding to deliver industry-specific, hyper-personalised customer experience solutions.

According to Ushur, these solution packs will help enterprises to rapidly deploy multichannel, AI-powered and fully automated digital experiences to address time-sensitive use cases, going from ideation to production within weeks as opposed to months and years.

UshurX solutions leverage key features of Ushur’s SaaS-based CXA platform, namely no-code workflow orchestration, conversational AI-powered experience automation and easy integration with enterprise core systems, which Ushur said enables quick deployment and powerful functionality right out of the box.

Designed for business users with templatised workflows that require minimal customisation, UshurX solution packs automate industry-specific use cases such as Medicaid Redetermination in the healthcare sector and Severe Weather Alerts and other auto and property solutions in the insurance sector.

Ushur said it has found that customers using UshurX solutions have significantly reduced time-to-market for their experience-focused use cases. These solutions have also helped enterprises differentiate themselves by anticipating customers’ needs.

Kashif Mahbub, chief marketing officer of Ushur, said “The combined burdens of today’s tech debt-ridden enterprise technology stacks and heavy regulatory compliance considerations increasingly turn intelligent automation initiatives into years-long cross-departmental projects that cost millions.

“With UshurX, we are enabling enterprises to achieve the fastest time to value for their most urgent use cases with solutions tailored to line-of-business needs. In today’s macroeconomic conditions, these prebuilt automation workflows that drastically reduce discovery, development and production timelines have already proven to be a game changer for our customers.”

Earlier this year, Ushur partnered with Virtusa to expand the capabilities of its automated experience platform.

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