Source Insurance deepens ties with WhenFresh to revamp quotation process


In a bid to accelerate and refine their quotation process, Source Insurance, a leading provider of general insurance quotations, has fortified its partnership with WhenFresh, renowned property data specialists.

This partnership forms part of Source’s strategic approach to technology optimisation, geared towards enhancing their quotation process with extensive property and risk data.

The alliance continues Source Insurance’s path of technological progression, marked by a significant enrichment of intricate property data. WhenFresh, a top-tier provider in the UK, facilitates the delivery of rapid, precise, and competitive home insurance quotes, thanks to the advanced data they offer.

Source Insurance has leveraged this data to bolster the support provided to their advisers during general insurance acquisition. The addition of improved auto-population capabilities and granular information on individual properties augments risk profiling accuracy, which in turn, impacts quote prices.

Utilising the power of an API, WhenFresh data aids advisers by auto-populating key components of the general insurance quotation process. This data significantly streamlines the quotation process on both The Source, the adviser platform, and Source Go, the referral platform.

Chris Lynch, IT director at Source, remarked: “Renewing our partnership with WhenFresh not only allows us to continue offering best-in-class property data to our users, but also allows us to extend this to some of the more complex and difficult to answer questions for advisers and policyholders, including wall and roof data. This will improve both the speed and accuracy of our quotation process, making it easier than ever to work with us.”

Echoing this sentiment, CEO & co-founder of WhenFresh, Mark Cunningham, said: “It is a real pleasure to be working with the team at Source. They are clearly very ambitious and have developed very smart technology. It’s a prime example of how digital transformation should work, by combining innovative technologies with comprehensive and accessible property attribute and risk data.”

Over the past 29 years, Source Insurance has been aiding advisers with general insurance. Their offerings encompass a multi-product panel of both home and landlord insurance to ensure diverse choice. Source Insurance extends lifetime general insurance support and training to advisers through their dedicated Broker Support Team and LearningLab facility.

Their panel is designed to grant brokers maximum flexibility when creating products for their clients. They also offer an off-panel service where policies are examined on a risk basis directly with the insurer.

WhenFresh stands as the UK’s leading supplier of residential property data to numerous major sectors, including Banks, Insurers, Utilities, and the Public Sector. They combine their proprietary property datasets with hundreds of superior private and public data sources. The WhenFresh API provides comprehensive access to a wide array of property data on a pay-as-you-go basis. In addition to this, they also develop tailored data-driven decisioning solutions and apps for their clients.

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