Saga, a renowned British brand specialising in products and services tailored for individuals over the age of 50, has entered into a strategic partnership with leading cash deposit platform Flagstone.
The partnership between Saga and Flagstone aims to introduce the “Saga Savings Platform,” a cutting-edge solution designed to cater to the unique financial needs of individuals aged 50 and above. This collaborative effort combines Saga’s deep understanding of the over-50 demographic with Flagstone’s technology and extensive network of over 50 cash savings providers.
The Saga Savings Platform, powered by Flagstone’s technology, will offer individuals over 50 a curated selection of fixed rate savings accounts. This platform simplifies the savings process, allowing customers to access and manage their preferred accounts and terms seamlessly, all within a single application.
The British firm has established itself as a trusted provider of products and services catering to the specific requirements of the over-50s market. With a focus on convenience, competitive savings rates, and reduced paperwork, Saga is dedicated to enhancing the financial well-being of its customers in this demographic.
Flagstone operates a sophisticated cash deposit platform that connects users with a wide array of cash savings providers. Their technology enables customers to access and manage various fixed rate savings accounts through a single, user-friendly application.
Alex Edmans, head of financial services at Saga Money, said, “Thanks to our dedicated in-house research team, we know there is significant demand across this demographic for competitive savings rates, convenience and reduced paperwork.
“With this in mind, we have created a platform that simplifies the savings process by providing a curated range of fixed rate options, accessible through a single website and account, underpinned by exceptional customer service and ensuring that our customers always have access to some of the best fixed rate accounts available.”
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