AKKO announces acquisition of Upsie to cement market position

AKKO, a premier provider of modern device insurance solutions, has proudly announced its acquisition of Upsie, an innovative player in the device insurance market.

AKKO, a premier provider of modern device insurance solutions, has proudly announced its acquisition of Upsie, an innovative player in the device insurance market.

With a focus on delivering unparalleled customer experiences, the move is set to solidify AKKO’s position in the device insurance vertical, while Upsie brings a legacy of value-driven solutions to the partnership.

While the financial details of the deal were not disclosed, the acquisition aligns with AKKO’s strategic vision of enhancing its market share and providing superior value to its clients and partners.

With the addition of Upsie to its portfolio, AKKO aims to enhance its market reach and user acquisition, leveraging Upsie’s legacy and customer base.

The integration of Upsie’s Independent Repair Network (IRN) with AKKO’s Authorised Repair Provider Network expands service options for consumers and partners, reinforcing AKKO’s commitment to comprehensive solutions and customer satisfaction.

Upsie is an innovative brand in the device insurance market, renowned for its focus on transparency, affordability, and customer value. Founded with a mission to revolutionise product warranties and device insurance, the firm has earned recognition for its commitment to delivering a better experience for customers and repair providers.

Jared Brier, AKKO co-founder and co-CEO, expressed confidence in the synergies between the two companies and excitement for the future. “This acquisition marks a pivotal moment for AKKO’s journey in revolutionising the customer experience in modern device insurance. We’re thrilled to welcome Upsie’s dedicated customers and repair network partners into the AKKO family, enhancing our commitment to delivering exceptional products and services. We’re looking forward to delivering unparalleled value for all customers on the AKKO platform.”

The strategic move not only strengthens AKKO’s position as an industry leader but also enables the company to better serve its channel partners and clients across various verticals, including Telecom, OEMs, Fintechs, Education, SMB/Enterprise, and Retail Partners. As AKKO continues to prioritise customer satisfaction and service excellence, it sets new standards in the device insurance landscape.

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