Aviva, a leading InsurTech provider specialising in life insurance and health-related products, is set to distribute its protection insurance products through NatWest Group, as part of a a five-year partnership with the firm.
The collaboration aims to offer NatWest’s retail and mortgage customers access to Aviva’s term life insurance, critical illness cover, and guaranteed over-50s life insurance, according to the Coverager.
This partnership seeks to enhance the customer experience by integrating Aviva’s insurance products into NatWest’s digital banking platforms.
Aviva is an InsurTech innovator, known for its advanced underwriting capabilities and commitment to leveraging data science to offer personalised insurance solutions.
It has a strong presence in the UK’s insurance market, particularly in protection and health products.
NatWest Group is a prominent UK-based retail banking leader, operating multiple banking brands, including NatWest, RBS, and Ulster Bank. It is focused on providing comprehensive digital banking solutions to its vast customer base.
Under the agreement, NatWest customers will enjoy a streamlined process to access Aviva’s protection products. Options include purchasing via mobile banking apps, online portals, or phone support.
Additionally, NatWest’s digital mortgage applications will incorporate automated term life insurance quotes, offering a seamless experience.
The deal also brings added value to customers through Aviva’s Digicare+ app, designed to help users detect, manage, and prevent health issues.
This collaboration builds on NatWest’s previous partnership with AIG Life, a company now owned by Aviva. The transition enables NatWest to expand its offerings through Aviva’s market-leading capabilities.
Aviva protection portfolio distribution director Daren Boys said, “We are delighted that NatWest Group has chosen Aviva to help their customers put vital individual protection cover in place. The Group has a strong digital customer strategy that we are able to complement through our market-leading protection underwriting and pricing capabilities, which harness our comprehensive data science capability. We look forward to collaborating with them and continuing to innovate for their customers, building on the successful partnership they had with AIG Life.”
Lloyd Cochrane, head of proposition and protection at NatWest Group, added, “Today’s announcement marks an exciting new phase in our partnership with Aviva. This new ability to offer Aviva’s protection insurance products to our retail banking customers feeds into our wider strategic goal of meeting our customers at their point of need. We look forward to rolling this out across 2025 and working with Aviva to optimise this new service.”
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